Your final assessment for the winter quarter will focus on a topic that synthesizes behavioral and financial economics: marketing. You will have the entire week of March 7 to work on this assessment in class; brief presentations will follow on the last two days of the quarter, March 14 and 15. Point total: 50 Step 1: Choices Find a partner. Brainstorm about a company you both know well. Familiarity with both product/service and public image is important for the success of the project, as you will need to design a marketing campaign that speaks to the consumer base of the company in a convincing manner. Step 2: Concept Your design for the marketing campaign will need both a verbal and a visual component. The most effective campaigns tend to have concise, memorable phrases to accompany a striking image. An example is Apple’s recent iPhone 6s campaign, one of which pictured below. Apple chose photo submissions from 40 iPhone users around the world to include in the...